Media is a complicated beast that can spiral out of control
at any point, especially when it comes to video production. There are so many variables
that go into it. Such as lighting, audio, your talent, what the story is, ect…
So how do you handle it? How are you able to pump out videos like a boss each
and every week? The answer? Organization.
Organization is the most important feature when it comes to
creating media. Creating a simple system that keeps files organized and a
workflow that is reasonable and secure. Here’s a workflow that I would suggest.
Pre-Production:
This is the part where you pre plan everything out. For
video it is the script. Timing everything out, writing down a shot sheet of
ideas that can tell the story visually. Finding audio and putting together a
team that can understand their roles and knows the vision being cast would be
done in this stage too. When it comes to photography, getting to know the
subject and creating a relationship before the shoot is crucial. That allows
confidence in the subject, but also enables the shooter to know what to be
looking for.
Once a game plan is set out, and then you must have the
workflow to keep things moving.
The Process:
On the shoot, it’s important to back everything up. It has
been said that if you have your file in one place it doesn’t exist. You must
have it in three places for it to truly exist. This basically means that
computers and hard drives crash all the time. To ensure that your media is
safe, you should definitely back it up in different locations.
Here’s a great video that explains this concept on a
professional level.
Sharing:
Once the content is created, you have to share it some how!
Social media has been a great tool for doing this. Facebook pages are a great
way when starting out. It can act as a homepage and include photos and videos. This is what my FB page looks like: IndieElephantProductions However, once you start to get larger you definitely need to look into having
your own website. smugmug has a great tool that I use when it comes to building
a website. It enables you to be creative and show your content any way you want
and even has a store that can sell photos for you. Many of the social media
sites should be used to get traffic to your actual website. Linking everything together
is a great idea and makes it easier!
In summary, I want to encourage you all that even though
creating media can be a scary thing…it doesn’t have to be! Figure out a system
that works for you and stick with it. Stay organized and label everything so
you can access it easily in the future. And never put the camera down! I leave you with this cool shot of Philadelphia I took the other day.
Until next time.
Until next time.
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